Looking to get more eyeballs on their Timbersled conversion kits, Polaris announced a partnership with the AMA EnduroCross series. Polaris views current dirt bike owners as the “low hanging fruit” for immediate growth of the motorcycle to snow vehicle conversion kit, and this partnership will put both branding and display vehicles in front of thousands of motocross racers and fans. Here the official release with ore details:

The AMA EnduroCross series announced Timbersled™, the leading snow bike brand owned and manufactured by Polaris Industries (NYSE: PII), have formed a partnership to cross promote snow bikes to EnduroCross racers and fans.

The popularity of snow bikes continues to grow, and this new partnership with AMA EnduroCross will given the sport further exposure to new markets across North America.

“Timbersled is excited to partner with the AMA to bring the sport of snow biking to EnduroCross fans,” said Chris Wolf, president of Polaris Snowmobiles and Timbersled. “AMA and Timbersled are premier brands in their categories and together we’re excited to provide further visibility for the sport.”

Along with the added branding exposure through the sponsorship, Timbersled products will be on dispaly at several rounds of the 2017 series. The 2017 AMA EnduroCross series, presented by Moose Racing and PJ1 will include seven rounds, starting on August 19 inside the Orleans Arena, in Las Vegas, Nevada.