Matt Pfankuch, a long time veteran of the Powersports Industry, has joined Rox Speed FX working in Sales and Leading New Product Development.

Rox Speed FX has experienced a surge in growth fueled by their extremely popular line of Pivoting Handlebar Risers for Snowmobiles, Motorcycles, and ATVs. Matt’s passion for powersports coupled with his extensive product design experience will allow Rox to significantly broaden their product line and expand into other markets. Matt brings with him 18 years of industry experience in past positions with Polaris (Roseau, MN) and PowerMadd (Wyoming, MN).

“We’re extremely excited to welcome Matt to the team here at Rox and we’re already hard at work on future products. Matt is the perfect fit for us and he will allow us to continue our tradition of designing high-quality, American made products that improve the rider’s experience”, says Chris Olin (Owner of Rox).

Pfankuch will be heading up the Product Development division of Rox for the Motorcycle, Snowmobile, ATV, and UTV markets and will also be leveraging his nearly 2 decades of sales experience to increase Rox market-share worldwide. Matt adds, “I’m a big believer in new ideas, so I’m thrilled to see what kind of new products our team will develop. I enjoy looking at problems and coming up with solutions that aren’t just well made, but that are unique in the market and something that we, as riders, would want to use ourselves.”

For more information go to or call 218.326.1794. Rox Speed FX, Inc is a business based near Grand Rapids, Minnesota and serves customers worldwide including the United States, Canada, Europe, Australia, Japan, and China.